Ocoya is a social media analytics tool that provides insights into audience demographics, engagement, and content performance across various platforms. Best Features: Audience insights: Offers detailed demographic information about social media followers, including age, gender, location, and interests, to inform targeting strategies. Engagement analytics: Provides metrics on post engagement, including likes, comments, shares, and click-through rates, to measure the effectiveness of content. Content optimization: Offers recommendations for optimizing content based on audience preferences and performance data to maximize reach and engagement.