Salesforce Einstein provides AI-powered analytics and predictive insights to enhance CRM capabilities. It helps businesses leverage AI to drive sales performance and customer engagement. Best Features: Predictive Lead Scoring: Salesforce Einstein analyzes lead data to predict the likelihood of conversion, helping sales teams prioritize their efforts on high-value opportunities. Opportunity Insights: It provides actionable insights and recommendations for each sales opportunity, helping reps understand the best course of action to move deals forward. AI-Powered Forecasting: Salesforce Einstein uses AI algorithms to forecast future sales performance accurately, enabling businesses to make data-driven decisions and plan effectively.